In today’s fast-paced business world, marketing is an ever-evolving landscape. Staying competitive and relevant is more critical than ever. At Eventman, we’ve outlined ten powerful marketing strategies every business should consider, strategies that can shape your brand’s future in our dynamic environment. 1. The Art of Storytelling: Effective marketing starts with compelling storytelling. It’s about […]
In today’s digital landscape, consumers are inundated with an unprecedented volume of marketing messages. To rise above the cacophony and effectively engage your target audience, the adoption of integrated marketing campaigns is essential. An integrated marketing campaign strategically utilizes a diverse array of channels and tactics to amplify your brand and convey your message. These […]
What Went Wrong at The AR Rahman Concert: A Case Study in Event Management Failure. Marakkuma Nenjam?
The recent AR Rahman concert in Chennai was a major disappointment for many fans. The event was plagued by problems, including overcrowding, poor crowd management, and traffic congestion. From an event management perspective, there were a number of things that went wrong at the concert. Here are a few key takeaways: In addition to these […]